Boost Your Social Selling: Dodge These 5 Content Pitfalls

Boosting your social selling efforts certainly does require a structured approach to content creation. While engaging and insightful posts can drive your sales, there are some common content pitfalls that can sabotage your efforts. But do not fear, there are some simple fixes, and as always we’re here to help, here are five common mistakes to avoid… 

Boost Your Social Selling: Dodge These 5 Content Pitfalls

1  Over-Promotional Content 

Social selling is all about building relationships, not hard selling. Constantly pushing products or services can turn off your audience. Focus on creating content that educates, entertains, or informs your audience. Share helpful industry insights, success stories, or customer testimonials rather than bombarding them with sales pitches. As most people don’t want to listen to your sales pitch! 

Solution: Stop the hard sell. Use the 80/20 rule—80% of your content should be informative, engaging, and customer-focused, while only 20% should be promotional. 

2  Ignoring the Power of Storytelling 

I love a few facts and figures, but people connect with the stories about the data not the actual data. Dry, data-heavy content can fail to engage your audience! Instead, use storytelling to connect your brand and make your message relatable. Share real-world examples of your product or service. 

Solution: Make your audience see themselves in your stories. Write content that showcases customer success stories or highlights how your business solves real problems. If you need ideas your team probably already have them.  

3  Being Inconsistent with Posting 

Inconsistent posting can cause your audience to lose interest and forget about you. Posting regularly not only keeps you in focus but also improves your visibility across social platforms. However, posting too much can have the opposite effect and feel spammy! 

Solution: Create a content calendar to ensure you’re consistently sharing quality content. Use tools like planable or Hootsuite to schedule posts and maintain a steady presence. 

4  Lack of Engagement with Your Audience 

If you’re only posting content and never engaging with comments or messages, you’re missing a HUGE opportunity. Social selling is about two-way communication. Ignoring your audience’s engagement can make your brand seem unapproachable or uninterested. 

Solution: Build a relationship. Respond to comments, ask questions in your posts to  encourage interaction, and engage with your followers on their posts as well. The more you interact, the stronger your connections will be. 

5  Not Optimising for Mobile 

With the majority of social media users browsing on mobile devices, content that isn’t optimised for mobile can cost relationships. Long paragraphs, unformatted text, or images that don’t display properly can drive users away. (Maybe you’re even reading this on your phone – Howdy!) 

Solution: Ensure your images are mobile-friendly, use concise text, and break up longer content into smaller, digestible chunks to accommodate mobile readers. Lay-out is important. 

By dodging these common content pitfalls, you can effectively boost your social selling efforts and build stronger relationships with your audience, ultimately driving brand loyalty.  

Whilst doing all this is important, creating a structured approach does take so much time, and that’s where we can help. If you’re struggling to find the time/connections/inspiration – we have a team here ready to help, message us to arrange a chat (Note – I waited until the end of the blog for the sales pitch 😊).

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