Find Local Tweets from Customers with This Awesome Powertip for Tweetdeck

If you’re a location-based business or you’re only interested in working with people in a certain area then a location search is really useful. In the past I’ve used some really cool apps that help find local tweets. But when I’m in the office and using Tweetdeck I don’t want to keep switching apps.

Within Tweetdeck you can search for anything and then save the results as a column. This enables you to always have your most common or important searches saved in one place. I use this for brand mentions and keyword tracking.

But one thing has always bothered me and that’s localised keyword searches. That is, until now!

Creating keyword searches is really simple

Go to Tweetdeck and click search, which is the magnifying glass in the top left.

Then type your keyword that you want to search for and hit return.

You’ll get a few sample tweets to make sure it’s what you wanted. Then if it is right, just click ‘Add column’ and Tweetdeck will add it to your account.

To add a localised version is a little bit more tricky, but after a few goes you’ll get it. To do it you’ll need Google Maps open and of course Tweetdeck.

Create your search just like you did before but this time start the search with geocode:

Then (and this is a bit messy) go to Google maps and type in your location

Now, when Google finds it on the map, go to the bottom right hand corner and click on the cog.

Click ‘Share and Embed map’. Now you need to get the coordinates from Google for this location. From the embed link you need to copy the coordinates from within the code that you may recognise from Ordinance Survey maps or Geography lessons. Here’s an example 52.2793889,-1.5803642 for Warwick where we’re based.

Note: You only want the first two sections of numbers – not the couple of numbers and letter (see gif below).

Find Local Tweets from Customers with This Awesome Powertip for Tweetdeck

Now paste the coordinates into Tweetdeck

Just paste the coordinates into the Tweetdeck column right after Geocode: so it looks like this – Geocode: 52.2793889,-1.5803642 and then add how far you want to search around this area. I’ve gone for 20km.

Simply add your keyword or phrase after, (remember to use ”  ” around a phrase to ensure all results display the words in the right order) and you’re done.

The final text looks like this: Geocode:52.2793889,-1.5803642,20km wine (I’ve searched for mentions of wine for 20km around Warwick).

Hit return and marvel at your location-based keyword search. Don’t forget to ‘Add column’ to save it forever!

Happy Tweetdeck searching!

Now you can start creating bespoke local searches and find people talking about you and your product and save them for future use. It’s a real bonus for a shop or a restaurant and I’d be really interested to hear any feedback you have if you use this.

Good luck, and let me know how you get on in the comments below!

PS: You may also like this recent Tweetdeck tips blog crammed full of more of the same type of stuff.

Do You Struggle to Create Content to Generate Sales?

We’ve Created a FREE Online Marketing Plan…

Use our simple ideas generator to help you make better content, over and over again…

Learn More

Tags associated with this article