Friday Digital Roundup
The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!
We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!
@roisinduffyVA @roisinduffyva
@Spaghetti_Jo
Coffee and the FDR is how I start my Friday.
Do not engage until I have devoured both
Meschi Consultants @MeschiConsult
When it comes to the end of the week, there is no better way to start a Friday than with a run around the internet with Todd and Jo in the FDR. Just don't let them know I do it from the loo!
Kathryn Lynch-Smith @KikikatSmith
@Spaghetti_Jo
My inbox is full of rubbish newsletters that Im constantly deleting😬 My VIP inbox is for 1 thing only- THE DIGITAL ROUNDUP🤠I dont read a Newspaper or the news online, I just wait for Fridays, when this lands in my inbox- then I know ‘The weekend has landed’🤗
Get the Friday Digital Roundup and see what everyone’s talking about.
We may look like cowboys, but we’ll never abuse your data! Find out what we’ll do with it here, partner.
Spaghetti Blog
Thursday 21st November 2024
How to Get Your Email Marketing to Really Work for You
Do you know what? I think we’re all in a thumb war battle.
You remember thumb wars when we were kids?
“1, 2, 3, 4, I declare a thumb war!”
We’re in a thumb war right now because people are using their smart phones more and more and more. Your content is underneath their thumb. You’re battling because the thumb scrolls past you, you’ve lost.
How to Get Your Email Marketing to Really Work for You.
If you want to get better at your email marketing, the way to get opened (or even noticed) is to have a really, really powerful (or just unusual or out there) subject line and first line.
The subject line is the bold text that you’ll see in your smartphone, and it’s this short line that people look at first and they decide whether they’re going to open that email right there and then.
- Don’t put things that are generic.
- Don’t put things that are too overly salesy.
- Don’t put things that are just boring.
Be different! Put some power words in it. Put things that are very unusual to see in an inbox.
- I use emojis.
- I use random words.
- I use some random characters.
Warning: Be careful here though. There are a few symbols and words that you shouldn’t put in an email subject line.
Here’s the cool thing about great subject lines…
Even if that particular email gets deleted but it stood out and it made a little bit of a note in someone’s head, you still marketed to them!
If people delete my email on a Friday morning, but they read it first, I still send them a message as they still read it as they remove it or scroll by.
You’ve got to stand out!
Make that subject line wacky, emotional, different, colourful with an emoji, and whatever you do – don’t blend in!
Don’t use the same generic titles that everyone else writes. And for God’s sake don’t write them a newsletter!
One of the most opened emails or clicked-on emails that we ever created simply said, “Are you reading this on the toilet?” Because you know what? 38% of people have admitted to doing so.
I hope that helps.
Do You Struggle to Create Content to Generate Sales?
We’ve Created a FREE Online Marketing Plan…
Use our simple ideas generator to help you make better content, over and over again…
Tags associated with this article
Content email marketingPost a comment
We'd love to know what you think - please leave a comment!
99 Simple Marketing Tips
99 Simple Marketing Tips You Can Use to Treble Your Business
Struggling to know where to start with your digital marketing?
We’ve got a tonne of ideas that you can put in place for your marketing – directly from our past 8 years growing an engaged following and strong business.
What You’ll Get
- #ToddsTips
- 4Networking
- AI
- Blogging
- Brand
- Business
- Content Marketing
- Copywriting
- Email marketing
- Facebook Ads
- Facebook Groups
- Facebook Live
- Google Adwords
- Hashtags
- How to
- Marketing
- Networking
- Outsourcing
- PPC
- PR
- Press Releases
- Proofreading
- SEO
- Social
- Social Media
- Spaghetti Agency
- Storytelling
- Technology
- Uncategorised
- Video
- Video marketing
- Vision
- Websites
- Workshops
- YouTube
1 comment on this article
Stephanie at Ontraport at 23:58pm on June 13th 2019
Loving the thumb war connection!
Another thing to add is that if more people stop opening your emails, it damages your email domain’s reputation and increases your odds of ending up in the spam folder. Subject lines are everything.