My 2025 Social Media Predictions: Here’s What’s Coming (And What You Need To Do About It)

I’ve been living and breathing social media for years now, and I’ve gotta say… 2025 is going to be wild.  

Social media isn’t just evolving, it’s completely changing the way we connect, create, and convert. Whether you’re a small business or a global brand, if you’re not ready for these shifts, you’re going to get left behind. 

I’ve been watching the trends closely and have a few bold predictions about where social is headed – and how you can totally dominate if you know where to put your energy. Let’s dive in. 

My 2025 Social Media Predictions: Here’s What’s Coming (And What You Need To Do About It) 

EGC (Ethical Generated Content) Will Be King 

Let’s be honest – people are done with fake now. No more shiny ads and scripted influencer posts that make us feel like we’re being sold to. Ethical Generated Content (or EGC, for short) is going to become the new gold standard. Think of it as UGC (User-Generated Content) but with a purpose. Consumers want to see brands doing the right thing, standing for something, and showing up in real ways. 

For me, this shift feels like a breath of fresh air. The rise of eco-consciousness, social justice movements, and transparency is finally forcing brands to be accountable – and guess what? Customers are LOVING it. People will want to see how your product aligns with their values. It’s not just about how pretty your feed looks anymore. It’s about who you are. 

Small Biz Tip: Don’t just talk about your values – show them. Whether it’s supporting a local cause, prioritising sustainability, or just being honest about where your products come from, let your audience see the real you. If you’re not showing up with authenticity, 2025 will be a harsh wake-up call. 

Short-Form Video Isn’t Going Anywhere – It’s EXPANDING 

You know how TikTok basically redefined content? Well, it’s not going anywhere. In fact, short-form video is only getting bigger in 2025. People want quick, engaging content they can consume while scrolling at lightning speed. It’s fast, fun, and addictive. Perfect for brands who know how to grab attention fast. 

But here’s the kicker: even if TikTok did get banned (unlikely), the short-form video train has already left the station. Instagram Reels, YouTube Shorts, and even platforms like LinkedIn (yes, really) are all doubling down on short-form content. TikTok may have led the charge, but now the entire internet is playing catch-up – and that means more ways for your content to be seen. 

Short-form video isn’t just a trend anymore. It’s the standard. So, if you’re still relying on text-heavy posts or static images… you’re missing out. 

Small Biz Tip: You don’t need a big production budget or fancy equipment to win with short-form video. Grab your phone, show behind-the-scenes content, share quick tips, demo your product – just start. The platforms want video content and they’ll reward you for showing up. 

Influencers’ Influence Will Decline (Seriously) 

This one’s a bit of a hot take, but I’m sticking to it: influencers as we know them are going to lose their grip in 2025. I know, I know – this might seem shocking, but hear me out. The massive influencer market is oversaturated. We’re tired of seeing overly fake influencers hawking products they clearly don’t use. And guess what? Audiences are catching on. 

People are done with fake. We’re not just following influencers anymore; we’re looking for genuine recommendations. That’s why micro-influencers – those with smaller but super-engaged followings – will continue to take over. Their influence is much more authentic, and in turn, more valuable to brands. 

Audio Will Explode: Podcasts and Live Streams Are Taking Over 

If you haven’t jumped into the world of podcasts yet, now’s your chance. Podcasts are on track to become a huge part of content consumption in 2025. Why? Because people love to listen while they’re doing everything else – driving, working out, cooking, you name it. 

People want more connection, more interaction, and more personality from the brands they follow. 

Small Biz Tip: Launch a podcast! It doesn’t have to be fancy, just real. Share your insights, tell your stories, and have fun with it (bonus points if you can make people laugh while selling stuff)  

 That’s exactly why we launched our own podcast – so we could rant about marketing, drop truth bombs, and keep it as unpolished as our Monday mornings. 

Wrapping It Up: The Future is All About Authenticity 

2025 isn’t just about new trends – it’s about showing up real. If you’re a small business, focus on short-form video, ethical content, and authentic connections. Stop chasing trends and start owning your voice – that’s how you’ll win. 

Let’s be real – keeping up with all these trends isn’t easy. That’s where we come in. Whether it’s creating scroll-stopping short-form videos, building an authentic content strategy, or managing your socials so you can focus on running your business – we’ve got you covered. 

Get in touch to see how we can level up your social media presence. Let’s make 2025 your biggest year yet! 

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