Friday Digital Roundup
The Friday Digital Roundup is a witty take on the weird world of the internet. With fun stories from around the globe, it’s the only email newsletter you’ll actually read and enjoy!
We do love writing it, but clearly not as much as people like receiving it - just look at the response we got when a technical hitch meant it wasn’t sent out on time!
@roisinduffyVA @roisinduffyva
@Spaghetti_Jo
Coffee and the FDR is how I start my Friday.
Do not engage until I have devoured both
Meschi Consultants @MeschiConsult
When it comes to the end of the week, there is no better way to start a Friday than with a run around the internet with Todd and Jo in the FDR. Just don't let them know I do it from the loo!
Kathryn Lynch-Smith @KikikatSmith
@Spaghetti_Jo
My inbox is full of rubbish newsletters that Im constantly deleting😬 My VIP inbox is for 1 thing only- THE DIGITAL ROUNDUP🤠I dont read a Newspaper or the news online, I just wait for Fridays, when this lands in my inbox- then I know ‘The weekend has landed’🤗
Get the Friday Digital Roundup and see what everyone’s talking about.
We may look like cowboys, but we’ll never abuse your data! Find out what we’ll do with it here, partner.
Spaghetti Blog
Thursday 21st November 2024
People Are Not On Social Media to Buy From You. You Need to Re-think This…
What’s the number one reason people go to social media? What do you think it is?
Why do you go to social media? What’s the number one reason you go?
It’s not to buy my stuff, is it?
So, people aren’t turning up to social media to buy from you either!
They’re there to pass the time. To connect with people. To be part of a community. To watch cat videos.
People Are Not On Social Media to Buy From You. You Need to Re-think This…
That’s really what social media is. With the exception of LinkedIn, which is more of a networking tool, most people just spend time on social media because they’re addicted to it or they’re passing the time and looking for that next dopamine hit.
So how are you going to get your message across to those types of people?
You have to consider their mindset. They’re not there to buy from you. They’re there to be entertained or educated. Most of us go online to get information, to make ourselves smart, to pass the time while we’re waiting for a friend to turn up for a drink.
That’s why we’re on social media.
It’s unlikely that they’re going to buy from you straight away. So, make sure that when you appear on social media you’re sharing really simple, useful content. And make sure you’re going to follow up with more content.
Yes, it’s white noise. Yes, it’s just being in the background all the time, but don’t go in just for the sales pitch.
You’ve heard this so many times that sales don’t work on social media. Well, they do, but not just by outwardly selling all the time…
There’s nothing wrong with selling on social media. I’ve absolutely sold on social media, but I’m there adding a lot more value. 80% value, 20% sales.
Just think about it: What’s the number one reason people go to social media?
It’s not to buy your stuff. It is to be entertained or educated, and if you can fit both of those boxes, then you might just win some sales. I hope that helps.
Do You Struggle to Create Content to Generate Sales?
We’ve Created a FREE Online Marketing Plan…
Use our simple ideas generator to help you make better content, over and over again…
Tags associated with this article
Content Marketing Facebook LinkedIn social Social Media TwitterPost a comment
We'd love to know what you think - please leave a comment!
99 Simple Marketing Tips
99 Simple Marketing Tips You Can Use to Treble Your Business
Struggling to know where to start with your digital marketing?
We’ve got a tonne of ideas that you can put in place for your marketing – directly from our past 8 years growing an engaged following and strong business.
What You’ll Get
- #ToddsTips
- 4Networking
- AI
- Blogging
- Brand
- Business
- Content Marketing
- Copywriting
- Email marketing
- Facebook Ads
- Facebook Groups
- Facebook Live
- Google Adwords
- Hashtags
- How to
- Marketing
- Networking
- Outsourcing
- PPC
- PR
- Press Releases
- Proofreading
- SEO
- Social
- Social Media
- Spaghetti Agency
- Storytelling
- Technology
- Uncategorised
- Video
- Video marketing
- Vision
- Websites
- Workshops
- YouTube
2 comments on this article
Stephanie at Ontraport at 19:04pm on February 25th 2019
Exactly. Social media is great for promoting events, sharing relevant articles, and giving beneficial advice for your audience. Great article!
Todd at 20:38pm on February 26th 2019
Thanks Stephanie!