Social Media Predictions for 2023

It’s a new year and I’ve got my crystal ball out to make some predictions for social media. Will 2023 be the year we finally all leave Twitter? And will TikTok dances ever stop being trendy? Find out in this blog…  

Social Media Predictions for 2023  

AI, let’s go!  

This is a pretty obvious prediction – and one we’ve said before – but based on the trajectory of interest, AI is here to stay. 

 The end of 2022 was the start of the AI era, with the release of OpenAI’s ChatGPT.  

 Myself, and pretty much everyone else on the internet, were instantly smitten with the tool and its potential. Honestly – it can write emails, tweets, poems… It can even write code for you! 

There is one downside though – it means the internet will soon be oversaturated with mediocre, boring content, so make sure you keep it real. 

I personally predict that once all this hype passes, human creativity will become more valuable than ever. AI isn’t trained on AI-created content, it’s trained on human content. Hooray for copywriters!  

The rise of the regular people 

I don’t know about you, but I’m over influencers. I’m no longer influenced by them and their lavish lifestyles, gifted holidays, and excessive skincare routines.  

But if a girl from Wigan shows me how great her new foundation is on TikTok, and actually uses it… I’m sold. I’m buying it. 

The normies are taking over, and it’s great! Everyone has the equipment in their hands (pretty much at all times) to create short-form, authentic content and that’s what people like to watch.  

@wendys

puttin’ in work 🔥 #fyp #foryou #wendys @ricky.federici

♬ original sound – Wendy’s

You’ll have definitely noticed a rise in employee content – this TikTok from the American fast food chain Wendy’s, has over 3 million views… And it was made by their own employees. Nice. 

Show me what you eat in a day! Show me how to make a bacon double cheeseburger! I’m here for it.  

Social media managers will become the faces of their brand 

It’s already happening – these poor social media managers have been told by their manager to “go viral on TikTok” and everyone knows that people want to see faces. So who’s face can they use? Their own, duh.  

For example, Zaria Parvez, the global social media manager at Duolingo, became the face of the brand and elevated the brand to millions of views per video on TikTok. 

She even made a video with the Ryanair social media manager! IFYYK. 

@zariaparvez

shit is about to go down #Duolingo #RyanAir #brandtok

♬ original sound – AshNicole115

Creators will focus on brand building OUTSIDE of social media channels 

2022 was the year that highlighted to creators that they don’t own the platforms they build their following on – and literally, anything can happen. Just look at Twitter. 

From the “make Instagram Instagram again” to the will-they-won’t-they between various governments and TikTok – no platform was safe. 

This means in 2023, I reckon we’ll see a lot more creators building their own businesses and brands, away from social media platforms – think websites, courses, paid communities, newsletters and even… Email marketing. I said it. 

Expect the unexpected… In collabs! 

Because of the oversaturation of influencers and #ads, I think in 2023 we’re going to see a lot more creative and unexpected collaborations between companies, celebrities, and influencers. 

There’s already precedent for this – but it’s a great way for brands to reach different audiences. Not only does it raise brand awareness, but it also opens a whole new group to market to. 

Some amazing examples of this are: 

• Mr Beast working with Shopify to go to Antarctica, do a quick ad, and name a mountain after the brand. The video reached 73 million views in 2 weeks! 
• Martha Stewart’s collab with Snoop Dogg (and now Willie Nelson!) and BIC lighters. This is a perfect example – it brings together 3 different audiences and is pretty tongue-in-cheek (aka hilarious) too. Watch it here. 

In conclusion…  

Do not take these predictions as gospel – I don’t know for sure, but I’m guessing. Don’t come for me if they don’t come true – I’m not mystic Meg!  

These predictions are merely assumptions about the state of the internet at the moment. Avoid the temptation to follow the crowd and jump on irrelevant trends, but it’s important to consider. It’s more important to have a solid social media plan in place, understand your audience, and create content that serves your audience and your brand. 

If you’re completely stuck and don’t know where to start with your social media this year, get in touch! We might be able to help.  

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