Spaghetti Agency – Our Brand Values 2023

When people think of a brand they often think of the logo, colours, and typefaces involved in the visual identity.

If they have some marketing knowledge they may think of the messaging and tone of voice which also contribute to the identity of the brand.

Some clever people may even think of the strategy, positioning, and business plan or logical brain of the brand.

But few will ever think of the heart of the brand which is like its soul. It’s here where you find the brand values.

What are brand values?

Brand values are the guiding principles that drive your brand’s internal culture and external connection. They create the moral compass of your business. They help to define the culture of your business – and how you get things done. When team members all share the same set of core values as the company, and everyone walks the walk and talks the talk, morale can be boosted.

Brand values are a core set of beliefs that you use to build your business activity around. They also help you make key operating decisions. Not only this, but they help distinguish your brand from your competition.

Brand values should filter through every area of your business, from the office atmosphere and how you run your team, to the images you put out on your social media.

Brands that don’t abide by a defined set of values seem empty when you interact with them, especially over multiple interactions, and can also seem like every other brand in the niche.

Whereas brands that embrace and live by their values through every channel and interaction have a depth to them that makes interacting with them feel like a genuine and memorable experience.

So, what about us? What are our brand values?

Spaghetti Agency brand values

1) Honesty is everything

One of our core values at Spaghetti Agency is honesty. We seek and speak the truth, giving you what you need to hear, not what you want to hear. Clear communication is the top priority for us, especially as every decision made is a part of a wider strategy.

Transparency is such an integral value to us that it’s included in our strapline… No Bull, Just Beef. 

2) Grow with gratitude

This is the woo-woo part. We want to grow, and we want YOU to grow. We’re constantly on the lookout for opportunities for our clients, and ourselves! We push for growth by encouraging each other and clients to step outside our comfort zones. We’re here to support and grow alongside you. It’s why we have such a focus on gratitude too. We look at what we are grateful for in life and focus on the positives so that they continue to grow.

3) Be communicative cow-folk

Communication is one of the most important things at Spaghetti Agency. We take a straight-up approach to anything, whether it’s internally working together or working with our clients. Trust is everything, and honesty cuts out a lot of crap. We have regular catchups with you to check up on projects we’re working on together, and we’ll be the first to tell you if something isn’t working or if we’ve made a mistake. There’s no blame culture; we’re just interested in moving forward and making improvements.

4) Shoot from the hip 

We’re on it. We move at a fast pace daily; we don’t delay, and we implement quickly. Time is an asset we‘ll never have enough of, so we use it efficiently. We’re responsive and attentive; no one likes it when your email is ignored for days, so we respond as soon as possible.

Trending news is our favourite as we get to throw content ideas to our social media clients often before they’ve even heard about it!

5) All work, no play? No way

Our workplace is genuinely an enjoyable place to work, and we’re an eclectic bunch. We use humour and jokes in the office with one another and it eases pressure, builds rapport, and boosts productivity. It’s important to each one of us to be able to express ourselves in our own way, while getting the work done.

If you want to see what we get up to behind the scenes, check out our social media. But one thing we won’t do is call ourselves ‘fun’ because that’s what organisations say when they’re trying to pretend they’re fun and they’re actually dull as ditchwater. 

So that’s us.

What about you? Have you defined your brand values? How do they fit into your culture? Let us know. 

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