What I Learnt From Posting on TikTok Every Day

In January, I set myself a challenge – follow the 75 hard plan, film it, and post it on TikTok. Sounds easy enough, right? Wrong. Read this blog to find out what I learnt about the clock app, accountability, and creative burnout…  

What I Learnt From Posting on TikTok Every Day 

First, let me give you some context:  

Everyone makes new years resolutions, right? So at the start of the year, I decided that I was going to do the 75 Hard Challenge.  

If you don’t know, it’s a challenge created by some guy called Andy Frisella. It’s also known as the Ironman for your brain! The long and short of it is: you work out twice a day, drink a shit load of water, and read. So… that’s what I did.  

The official rules are: 

“For 75 consecutive days, 75 Hard participants must do the following every day, according to the program’s welcome email: 

Follow a diet. While it can be a diet of your choosing, the diet must be a structured eating plan with the goal of physical improvement. No alcohol or meals outside your chosen diet are allowed. 

Complete two 45-minute workouts, one of which must be outdoors. 

Take a daily progress picture. 

Drink 4 litres of water. 

Read 10 pages of a book (audiobooks not included).” 

I filmed my days, edited them, and uploaded them to TikTok. Every. Day. Well, for 52 days anyway! Here’s what I learnt…  

The good bits: 

• Improved creativity – by creating and posting content daily, I was forced to develop new ideas and be more creative in my approach.
• Consistent practice – by committing to posting every day, I developed a consistent routine and practised my skills regularly. And in case you’re new here; we’re big fans of consistency at Spaghetti Agency. Consistency is key! 
• Increased engagement – posting consistently on TikTok helped me build a following and increase engagement with my audience.  
• Personal growth – to be honest, I never thought I’d make it to 14 days, let alone 52! Posting daily helped me grow personally, as I had to overcome challenges, face my fears, and push myself outside my comfort zone. 
• Valuable feedback – my friends and colleagues kept me accountable… If I’d posted a video late or the day after, Beth (the TikTok scroller of the office) and Jess would be on my case, asking where it was! It definitely kept me motivated.  

And now, the bad:  

• Burnout – I’m a pretty creative person but honestly – filming, editing, choosing the music, recording the voice-over… It’s a lot. Especially if you’re doing it every day. I did enjoy thinking up weird and wonderful ways to document my day, but I was very much frazzled by the end. 
• Pressure to perform – By committing to posting every day, I felt immense pressure to perform – I couldn’t skip a workout or eat a cheeseburger – which lead to a whole load of stress and anxiety. 
• Quantity over quality – To be honest, I’m not proud of some of the videos I posted… But a girl has to do what a girl has to do – you know? Sometimes I’d just post the bare bones of my day because I wanted to go to bed and be done. 
• Monotony – When it’s a video of your daily routine, it’s pretty difficult to spice things up. I did the same things every day – I went to work, I went to the gym, and I ate food. It was up to me to make things interesting with shots, music, and voice-over. 
• Way too much phone time! – I already spend way too much time on my phone, and creating, editing, and posting the videos was taking up so much time! And because of the nature of the videos, I couldn’t plan and batch-create them beforehand.  

In conclusion…  

Posting on TikTok every day was a positive and negative experience – on one hand, it helped me improve my creativity, consistency, personal growth… And on the other, it burnt me out, made me churn out videos I wasn’t proud of, and took up a lot of my time.  

Ultimately, it’s important that you weigh up the pros and cons and decide if posting every day is right for you, your goals, and your business.  

Women’s Health writer, Priyankaa Joshi, had a similar experience which you can read about here. 

Personally, I believe it’s better to take your time making TikTok videos – yes, it’s fun to chuck out a few off-the-cuff TikToks, but if you’re going to be posting frequently and consistently, it’s important to plan and take your time. 

Don’t know your TikTok from your Twitter? We might be able to help – get in touch!  

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