Website copy

Can we be frank? Most website copy sucks. When you write it yourself, it’s all a bit, “We were founded in 1978 and we do this, and we do that. Check out how passionate we are”. It doesn’t come across as being very passionate or indeed very interesting.

Stop. Your potential customers don’t care how many awards you have in your trophy cabinet. They want to know what’s in it for them.

Your website content needs to talk directly to your audience, and it should do so without relying on industry jargon and meaningless acronyms. Your audience consists of real human beings (yes, even if they work in huge corporations!), so let’s write for them.

Compelling and powerful

We write customer-focused, convincing copy that sells your products or services. Great writing makes you look professional and trustworthy, and it helps you to build a strong brand identity.

SEO-friendly content

The copy you’ll get is optimised for search engines but written for your audience. We’ll use words your target reader types in to find what they want, but we’ll do it using a style that grabs your reader’s attention.

On-brand wording

Your content will be written entirely in your brand’s tone of voice, reflecting the uniqueness of your company, product, or service by carrying your brand message throughout the copy and promoting the benefits of buying from you.

How Spaghetti Agency copywriting works

The words you write on your website have two goals. Firstly, to reveal the value offered by your business and its products and services. Secondly, to attract the attention of search engines like Google. Our copywriting service will help you achieve both of these goals.

Copywriting that compels and converts

Your website needs to entice your audience. The content must resonate with them and get to the point – fast. Writing for the web isn’t the same as writing for social media, and it’s certainly not the same as the writing in leaflets and brochures. No one wants to read an About Us page that’s akin to This Is Your Life or Wikipedia. Remember: they want to know what’s in it for them. Your readers don’t really care about you until they get to know you.

Written for Google, aimed at humans

The content on your website and blog will be indexed by Google and other search engines – but it needs to be indexed correctly. We have a deep understanding of Search Engine Optimisation (SEO) but we also know that your content needs to engage with human beings if it’s to convert passers-by into customers. This is why we write content that search engines will index for terms that matter to your business and its audience. At the same time, we’ll create copy that encourages visitors to interact with a specific Call-To-Action (CTA).

Why you need Spaghetti Agency copywriting

Well-written website copy will attract relevant, consistent traffic and convert more enquiries into sales. It’s that simple. Our experience in both online marketing and copywriting enables us to work with you to develop copy for your website and increase your chances of being found on Google.

It doesn’t matter if you haven’t got a clue where to start – that’s where we come in. We’ll tease the brief out of you. (Don’t worry – it won’t hurt.) When we have the information we need, we’ll get to work writing content for your website, the search engines, and your ideal audience.

Here’s what a previous Spaghetti Agency copywriting client said

After reading the website copy for my site, I only made a couple of slight amends - just some specifics and a phone number change. Honestly, it’s great! They clearly did their research on some complicated and intricate areas of our business.

Richard Pash

Interested? Say ‘howdy!’

We don’t take kindly to bad grammar round these parts. Whether you need to clean up your act or do justice to your business.